PRIVACY POLICY

Disclaimer: In case of any discrepancy or difference, the English version will take precedence over the translation.

This Privacy Policy describes how Simfex Digital Private Limited and its affiliates and group entities (collectively referred to as “StyleSavvys,” “we,” “our,” or “us”) collect, use, share, and process your personal data through https://www.stylesavvys.com, its sub-domains, mobile application, and m-site (hereinafter, collectively referred to as the “Platform”).

While you can browse certain sections of our Platform without registering, our services and products require registration and are exclusively offered within India. Your personal data is primarily governed by Indian laws and stored in India; however, some of your personal data may be processed or stored in servers located outside of India to ensure efficient service delivery. To avail the products or services within our Platform, you are required to explicitly consent to adhere to the guidelines set forth in this Policy, as well as our Terms of Use and any terms specific to certain services or products we offer, and agree to be governed by the laws of India, including but not limited to the laws applicable to data protection and privacy.

1. COLLECTION AND PURPOSE

We collect your personal data directly from you (e.g., when you visit our Platform); in the course of our relationship with you (e.g., if you purchase our products or utilize services); when you make your personal data public (e.g., social media posts about us); or when you download, install, or use any of our Services.

Some of the information we collect includes:

• Registration and Personalization: Name, date of birth, device identifiers, and IP address to assist sellers, fulfill orders, and enhance customer experience.

• Communication and Delivery: Address, telephone number, and email ID. We may request permission to access SMS, contacts, camera, photo gallery, and location to provide specific features (e.g., image search or location-based delivery).

• Transaction Processing: Financial data like bank account details and credit/debit card information for secure payments.

• Eligibility Checks: For credit/payment products, we may require PAN, GST number, government-issued IDs, and KYC details, which may be shared with banking partners.

• Enhanced User Experience: We may collect biometric and behavioral data, such as facial features (for virtual try-ons) and shopping habits.

• Community and Affiliate Programs: If you enroll as an influencer or member, we may collect social media handles to facilitate engagements.

2. COOKIES

We use “cookies” and similar devices (pixels, web beacons) to analyze web page flow, measure promotional effectiveness, and promote trust and safety.

• We use cookies from third-party partners like Google Analytics. You may encounter third-party cookies on certain pages that are not partnered with us; we do not control these.

• You can decline cookies via your browser, though it may disable certain Platform features.

3. SHARING OF PERSONAL DATA

We may share your personal data internally within our corporate group, affiliates, and business partners (such as UPI platforms and Credit Bureaus) for:

• Providing credit underwriting (e.g., “PayLater” options).

• Fulfillment of orders by sellers (including international brands located outside India).

• Legal compliance and enforcement of our User Agreement.

• Detecting and investigating fraudulent or illegal activities.

• Business transactions like mergers or acquisitions, where the new entity will be bound by this Privacy Policy.

4. SECURITY PRECAUTIONS

We maintain reasonable physical, electronic, and procedural safeguards. We adopt industry-standard security measures and update our systems to protect against hacking or unauthorized access. However, by using the Platform, users accept the inherent security risks of data transmission over the internet.

5. CHOICE/OPT-OUT

We provide all users the opportunity to opt-out of receiving non-essential (promotional) communications. You may unsubscribe via the link in our emails or by visiting our Help Center.

6. ADVERTISEMENTS

We use third-party advertising companies to serve ads. These companies may use information about your visits to this and other websites (excluding your name/contact details) to provide relevant ads. You can opt-out of personalized advertising through your device's “Opt-out of Ads Personalization” settings.

7. CHILDREN’S INFORMATION

Use of our Platform is available only to persons who can form a legally binding contract under the Indian Contract Act, 1872. We do not knowingly solicit or collect personal data from children under 18 years.

8. DATA RETENTION

We retain your personal data for a period no longer than is required for the purpose for which it was collected or as required under applicable law (statutory/regulatory retention). We may retain data in anonymized form for analytical and research purposes.

9. YOUR RIGHTS

We are committed to providing you with control over your data. You may exercise the following rights through our Privacy Centre or by contacting support:

• Request a copy of your personal data.

• Edit, update, or correct your data.

• Request the deletion of your account.

• Withdraw consent or appoint a nominee for data management.

10. CHANGES TO THIS PRIVACY POLICY

Please check our Privacy Policy periodically for changes. We will alert you to significant changes by updating the “Last Updated” date or sending an email notification where required by law.

11. GRIEVANCE OFFICER

In accordance with the Information Technology Act, 2000 and rules made there under, the name and contact details of the Grievance Officer are provided below:

Mr. Raman Kr Sharma

Designation: Chief Compliance Officer & Grievance Officer

Simfex Digital Private Limited Address: Plot No. G-47, Sector 6, Noida, Uttar Pradesh, 201301

Contact us: privacy.grievance@stylesavvys.com

Time: Monday - Friday (9:00 - 18:00)

12. YOUR CONSENT

By visiting our Platform or by providing your information, you explicitly consent to the collection, use, storage, disclosure, and otherwise processing of your information (including sensitive personal information) on the Platform in accordance with this Privacy Policy. If you disclose any personal information relating to other people to us, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.

You also, while providing your personal information over the Platform or any partner platforms or establishments, consent to us (including our other corporate entities, affiliates, lending partners, technology partners, and sellers) contacting you through SMS, instant messaging apps, call, and/or e-mail for the purposes specified in this Privacy Policy. You may withdraw your consent at any time by writing to the Grievance Officer, though please note that such withdrawal may limit your access to certain services on the Platform.

13. QUERIES

If you have a query, concern, or complaint in relation to the collection or usage of your personal data under this Privacy Policy, or if you wish to report a security breach or technical discrepancy, please contact us using the information provided below. We aim to respond to all legitimate requests within the timelines stipulated under the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.

Customer Support: You can reach our customer support team to address any of your queries or complaints by clicking the link: [ stylesavvys.com/help]

Last updated: 12 Feb, 2026.

Version: 4.0